Over recent years, many shopping centres have committed to designing a theme for certain campaigns and events, decorating their facilities to stand out from their competitors and attract more customers.
Differentiation based on themes brings in more customers and a different audience, even increasing the centre’s geographic reach.
This requires special decorations based on a theme and designed according to defined characteristics that offer customers increasingly more exclusive experiences.
How shopping centre themes are designed
Because these are custom projects that require solutions tailored to a space and its specific characteristics, it is crucial to first predetermine the project’s specific requirements and needs. We bring all our experience and know-how to bear during this initial stage to help define your shopping centre theme.
Our creative department prepares a customised design proposal based on the defined requirements and tailored to the customer’s needs, audience and budget.
Construction and finishing of shopping centre themes
Once the design stage has been completed, construction takes place in our workshops, which means we can build to the proposed design specifics and monitor the process down to the very last detail. This is what makes the difference between our products and basic, off-the-shelf options.
Distribution and installation of shopping centre themes
This is one of the most important stages of the project, since installation is what will essentially make the display look and feel just as it was designed and developed during the construction stage.
To that end, Dein Interdecor drafts detailed site and elevation plans to ensure accurate and quick installation, always under the strict supervision of our installation department.